#AG BARR RUBICON FREE#

Experienced management team, led by Boost founder Simon Gray, will continue to lead the business, operating within the Group as a standalone business unit.

Exclusive sales and distribution partnership with the fruit drinks brand Rio.

Boost operates an asset light business model outsourcing production, warehousing and logistics.

○ access to channel development opportunities and new routes to market and ○ expertise in innovation and new product development

Significant potential exists for further growth and development of the product portfolio as well as opportunities for Boost to leverage the Group's established scale and capability as follows:.

The Boost brand, founded in 2001, primarily operates in the high growth functional beverage category spanning energy, sport and protein, with a strong market position in the UK independent retail channel.

BARR's growth strategy focused on developing its portfolio in high growth and functional categories

This earnings accretive acquisition further demonstrates A.G.

The business is being acquired from Boost founder Simon Gray and his wife Alison. The Acquisition is entirely funded from the Group's strong net cash position.

#AG BARR RUBICON FREE#

BARR is pleased to announce the acquisition of Boost ('the Acquisition'), an established branded drinks business, for an initial consideration of £20 million, on a debt free cash free basis. BARR produces and markets some of the UK's best known drinks brands, including IRN-BRU, Rubicon and Funkin.Īcquisition of Boost Drinks Holdings Limited ('Boost')Ī.G.

Ag barr rubicon